CLIENT
SVMIC
ROLE
Web Design
AGENCY
FoxFuel Creative
Creative Direction, Michael Hutzel
As Senior Designer at FoxFuel, I led key creative for SVMIC’s full website redesign, annual report (digital and print), and social content. My work modernized their visual system, clarified complex offerings, and helped the physician-owned insurer communicate more clearly to members, stakeholders, and internal teams across multiple channels.
For the website redesign, I focused on transforming SVMIC’s site into a primary sales and education tool—streamlining navigation, simplifying complex coverage information, and building a cleaner, more authoritative visual system. The result is a clearer, more intuitive platform that helps the team communicate value and guide physicians to the resources they need.
Each year, I lead the design of SVMIC’s annual report, translating dense financial and organizational data into a clean, readable layout that reinforces credibility and aligns with their evolving brand.
